The Shiny Red team has recently had a lot of fun supporting the re-launch of the McDonald’s sign at iconic London landmark, Piccadilly Circus.
The new sign is a brand new interactive concept, where people can take pictures of themselves interacting with fun images such as a bowler hat, an umbrella or a bouquet of flowers, and it will also feature seasonal signs to commemorate special occasions such as Father’s Day, Halloween, and major sporting events.
You can admire the Shiny Red team’s pictures on Flickr, watch a video of the sign on YouTube or alternatively become a fan of McDonald’s Piccadilly Circus on Facebook and add your photos and videos!
An estimated 1.1m people pass under the Piccadilly lights every week, so we hope to see more people sharing their snaps online.
Tags: Interactive Advertising, Interactive Billboard, McDonald's Piccadilly Circus
