The 2012 Olympics branding has sparked controversy on- and off-line since its unveiling on 31st May. Debate centred on the graffiti tag-style logo which combined with moblogging was designed to reach a young, web 2.0 audience.
Shiny Shiny summarise opinions – “I’m at a loss as to which self-respecting child/teenager/hoodie would have given their blessing to this disaster.”
However, the old adage may hold true that no publicity is bad publicity, The Power of Influence agree with the International Herald Tribune:
“…the logo introduction was a textbook example of marketing in the Web 2.0 era, when gold medals are handed out for achieving maximum brand building at minimum cost”.
As such, I can say that no self respecting child/teenager/hoodie would have given their blessing to this disaster. It is a weak attempt at gaining youth favor. Any child with a marker on any train can and has done better. It appeals to no one. I’m voting on alternatives at http://www.betterlondonlogo.com . They can be submitted there too, if that’s your beat.
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