A couple of weeks back I attended the London Girl Geek Dinner 12 which was hosted at Saatchi and Saatchi and presented some interesting research into Women, Technology and Marketing. The research hasn’t been released yet but it’s something Marketers would do well to sit up and take notice of when it is.
Fresh from this recent discussion I saw ”Geek or Chic“, Gemma Cartwright’s column discussing who is the girly gadget consumer?
Naturally, as with all consumers, the audience is diverse and has different needs; what’s interesting from a communication agency’s perspective is how brands could harness Web 2.0 technologies to talk to them. Providing online content which women find when they search for products on search engines and facilitating peer reviews could play a key role.
- Darika Ahrens
