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Why Seesmic is useful for brands with Facebook pages

Just as Facebook is adding more and more Twitter style features and acquiring things like FriendFeed which collates Twitter activity, so more and more Twitter apps are enabling users to control their Facebook pages.

Probably the best of the bunch is Seesmic which today has announced an upgrade to its Facebook capabilities. Seesmic started out as a video based website, but then the company snapped up Twitter API company Twhirl and launched the very useful (over 2.5 million downloads so far) Seesmic Twitter app. It works in a similar way to our favourite Tweetdeck in displaying Twitter updates, replies and searches etc in a very easy to use grid format. You can also use Seesmic to update your Facebook page too. It also has very good web and mobile based services too.

The latest Facebook revamp – version 0.6 – is great news for people who control Facebook fan pages, What the app enables you to do is manage activity on Facebook’s fan pages as well as personal profiles, so you can update them at the same time as you update your Twitter accounts. It is another reason why Seesmic, and its rivals like Tweetdeck, are becoming a very useful tool for social media PRs.

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