Shinyred

Who at a brand “owns” social media, asks IAB research

Research from the Internet Advertising Bureau out this week suggests 88% of brands are now integrating social media into campaigns.

With a third of marketers questioned planning to allocate up to 20% of their digital budgets on social media this year the report also highlights how the social web has “the potential to confuse organisations,” with ownership falling between marketing, PR, research customer service, and IT.

The IAB recommends creating social media teams within brands bringing the different strands together for maximum results. We’ve seen that work effectively even on an informal basis and this more integrated approach is becoming increasingly common.  

Have a read and tell us what you think…



Leave a Reply

Case studies

Bassetts Becta ebay McDonalds National Lottery Panasonic Pfizer Sky Very Cobra Beer

Latest Tweets Twitter


Latest Blog Posts

Pfizer Quit With Help Campaign
March 15th @ 17:03

Red Wins Global Campaign Award
@ 13:03

Has Foursquare reached the tipping point?
March 12th @ 12:03

Shiny Red
4 Flitcroft Street
London
WC2H 8DJ

020 7520 9530
info@shinyred.co.uk
Web Design Cite