NMK have done a great write up of the Mark Borkowski event that Shiny Red attended on Monday. Borkowski’s conclusion on the importance of digital rang clearly in our ears:

“A generation of PRs will die if they do not get to grips with this new phenomenon.”

This entry was posted on Thursday, December 6th, 2007 at 2:44 pm by Lewis Webb and is filed under PR and Marcomms. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.