Featuring a diverse line-up – including Naomi Campbell, Richard Dawkins and Jimmy Wales - this week’s big event is DLD (Design, Life, Digital), taking place in Munich. I’ve been following the event via its liveblog, and through Tweet Scan to catch a few of the conference highlights and soundbites.
Here are just a few:

Martin Sorrell on online marketing: Clients are spending 10% of their ad spend on digital campaigns, while users are online 20% of their time. More money should be invested in online marketing, particularly in Asia, where half of the world’s population is living now - “In the future there will be a big powershift from countries that are called “the west” to the eastern countries, like China, India, Russia.”

Joanna Shields, President of Bebo asserts that social networking is not a game, and that it (or at least Bebo) “does not control the communication; it is only providing the tools to share content and “design your own unique life experience”. She says that users will belong to more than one network: professional, media, and culture or lifestyle. Unsurprisingly, Joanna is also member of Facebook. 

Jason Calcanis squares off against Jimmy Wales in a discussion around human vs. algorithmic search. Jeff Jarvis’ post picks out a juicy Calcanis quote:

“I believe in paying people for work,”? he says; his zing on Jimmy. “I’m a writer by trade and I take offense when people try to devalue writing.”?

All this takes place a few feet from Google’s Vice President of Search Products & User Experience, Marissa Mayer, who suggests that looking at search as “all algorithmic” or “all human” is a false-dichotomy.

Vanity Fair journalist Jörg Rohleder peppers the “What’s music worth” session with industry cynicism “This panel is about the music industry ““ and there is not even a chair here anymore”?. Following up with the argument that people no longer buy music, and kids think its free. Rohleder admits: “My first illegal download was 10 years ago. I am not sorry”?. 

David de Rothschild interviews Tom Varsavsky, a 14 year old boy, about his life online:
- “IM is cool!”
- “I definitely have more Facebook-friends than friends in real life”
- “Ads are so annoying! Especially if they’re right in the middle of a page or during a video. Plus, they are always so irrelevant!”
- “Every single person I know is on Facebook.”

This entry was posted on Tuesday, January 22nd, 2008 at 1:05 pm by Nina Howse and is filed under Events and Conferences, General, Music, Social Networking, User Generated Content, Video, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.