The Honda team are rightly proud after delivering the UK’s first ever live TV ad on Channel 4 last night.

They lived up to the ‘Difficult Is Worth Doing’ mantra, setting a high bar for live ads with a 19 man, 3 minute 20 second skydive!

We spotted the Difficult Is Worth Doing blog a few weeks ago, which has been used really nicely for some clever buzz-building. Honda gained amazing coverage in the run up across press, and advertising blogs like Scamp are already rightly touting the ad as a shoe in for awards.

This entry was posted on Friday, May 30th, 2008 at 10:32 am by Lewis Webb and is filed under Broadcast, PR and Marcomms, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.