I attended the PR Newswire Web 2.0 event on Wednesday evening where their Director of Emerging Media Michael Pranikoff was speaking. It was a slick and wide-ranging run-through of all things new media – very little new to Shiny Red of course! But it was interesting to see what elements of the tools available, from RSS to twitter, people were familiar with and using on a day to day basis or even at all.
A few nice talking points from Michael below:

• The Nike Ning’s – I love Ning’s (create your own niche social network) and this is a great application. Nike take email addresses at the till and follow up with customers post purchase directing them to local running clubs, buddies and communities in their city; providing a big added-value factor to buying trainers.

• Comcast Cares on twitter - A pretty well known online anecdote, but still great. Comcast (US cable provider) scan twitter for their brand name – as you can on like of tweetscan and summize and come to the rescue of – quite oftern uber-bloggers, fixing their opinion former problems and getting blogosphere praise. Check out their @comcastcares twitter for some live customer care.

• Pearl Harbour the movie in 2001 was the first Multi Media Newsrelease from PR Newswire – you can see Michael getting the word out here on the Hobson & Holtz Report. MMR’s are an interesting area, most elements of which we include in any outreach, however the benefit of getting stories out on the wires and hosting for a year must add value in presence and volume.

This entry was posted on Thursday, June 12th, 2008 at 5:12 pm by Lewis Webb and is filed under Blogging, Events and Conferences, PR and Marcomms, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.