The CIPR has published its guidelines on social media after consulting with the PR industry.
They’re both an entry point for those in PR who don’t have much experience of new media, and advice on best practice. Inevitably, trying to straddle both extremes of the spectrum is problematic in that what is brand new information to one person is stating the obvious to another.
But the approach also reflects where the UK PR industry is, with some agencies and in-house teams, particularly in technology, confidently engaging with the opportunities available, while many others are more tentative and still to take the plunge.
Overall, the CIPR urges an open, honest and transparent approach to new media (so no flogging), a perspective that bloggers we work with would certainly agree with.
