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	<title>Comments on: New Website &#8211; IWantGreatCare.org</title>
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		<title>By: BMJ Group blogs: BMJ &#187; Blog Archive &#187; Deborah Cohen: I want great care</title>
		<link>http://www.shinyred.co.uk/440/new-website-iwantgreatcareorg/comment-page-1/#comment-22517</link>
		<dc:creator>BMJ Group blogs: BMJ &#187; Blog Archive &#187; Deborah Cohen: I want great care</dc:creator>
		<pubDate>Fri, 25 Jul 2008 16:04:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.shinyred.tv/2008/07/15/new-website-iwantgreatcareorg/#comment-22517</guid>
		<description>[...] from the specialist medical bloggers and press, Shinyred, which focuses on new media, points out, reviewing is slightly different with doctorsâ€”choosing [...]</description>
		<content:encoded><![CDATA[<p>[...] from the specialist medical bloggers and press, Shinyred, which focuses on new media, points out, reviewing is slightly different with doctorsâ€”choosing [...]</p>
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		<title>By: Laura Johnson</title>
		<link>http://www.shinyred.co.uk/440/new-website-iwantgreatcareorg/comment-page-1/#comment-21933</link>
		<dc:creator>Laura Johnson</dc:creator>
		<pubDate>Thu, 17 Jul 2008 07:58:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.shinyred.tv/2008/07/15/new-website-iwantgreatcareorg/#comment-21933</guid>
		<description>Thanks for your comment Marc.  I agree, the public can spot fake reviews a mile away, both good and bad. As I mentioned, the more information available to the public about important decisions such as these the better.

I guess we need to look at the motive of the reviewer and the impact of each review.  Are you more likely to review a good or a bad doctor?  And does a good review have the same impact as a bad one?

I am a strong supporter of two-way communication on the web and at Shiny Red we agree with you, we advise our clients not to interfere with the opinions, but to genuinely join in the discussion.</description>
		<content:encoded><![CDATA[<p>Thanks for your comment Marc.  I agree, the public can spot fake reviews a mile away, both good and bad. As I mentioned, the more information available to the public about important decisions such as these the better.</p>
<p>I guess we need to look at the motive of the reviewer and the impact of each review.  Are you more likely to review a good or a bad doctor?  And does a good review have the same impact as a bad one?</p>
<p>I am a strong supporter of two-way communication on the web and at Shiny Red we agree with you, we advise our clients not to interfere with the opinions, but to genuinely join in the discussion.</p>
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		<title>By: Marc Lyne</title>
		<link>http://www.shinyred.co.uk/440/new-website-iwantgreatcareorg/comment-page-1/#comment-21870</link>
		<dc:creator>Marc Lyne</dc:creator>
		<pubDate>Wed, 16 Jul 2008 11:16:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.shinyred.tv/2008/07/15/new-website-iwantgreatcareorg/#comment-21870</guid>
		<description>I think The British Medical Association needs to credit humans with a little more intelligence, the internet generally leaves us all open to abuse, libel and even personal attack â€“ on forums, blogs, email, chat roomsâ€¦. People exercise human judgment on reviews shown, if a doctor has ridiculously flattering reviews from EVERYONE it would be pretty suspect.  Likewise with BAD reviews, we as human users can actually make a judgment.  What happens in the real world? We listen to other opinions but we donâ€™t just blindly follow them do we?  So lets embrace these types of resources they can only make it better for us all in the long run.  

Iâ€™ve been deeply involved in some of the big directory websites over the last 12 years, and recently I hooked up with www.brownbook.net.  What I like about it? Its taken the decision NOT to interfere with reviewers, to let people have their say, add photos and videos, and if the business is not there, add it instantly.  Still, the whole principle of user reviews â€“ LOVE IT, and there is no stopping it, doctors need to embrace it and use it to their advantage as does the BMA.</description>
		<content:encoded><![CDATA[<p>I think The British Medical Association needs to credit humans with a little more intelligence, the internet generally leaves us all open to abuse, libel and even personal attack â€“ on forums, blogs, email, chat roomsâ€¦. People exercise human judgment on reviews shown, if a doctor has ridiculously flattering reviews from EVERYONE it would be pretty suspect.  Likewise with BAD reviews, we as human users can actually make a judgment.  What happens in the real world? We listen to other opinions but we donâ€™t just blindly follow them do we?  So lets embrace these types of resources they can only make it better for us all in the long run.  </p>
<p>Iâ€™ve been deeply involved in some of the big directory websites over the last 12 years, and recently I hooked up with <a href="http://www.brownbook.net" rel="nofollow">http://www.brownbook.net</a>.  What I like about it? Its taken the decision NOT to interfere with reviewers, to let people have their say, add photos and videos, and if the business is not there, add it instantly.  Still, the whole principle of user reviews â€“ LOVE IT, and there is no stopping it, doctors need to embrace it and use it to their advantage as does the BMA.</p>
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