Over on PR Blogger Stephen Davies takes a look at an airline company’s use of YouTube by their CEO to offer an online apology to customers affected by bad weather and cancelled flights in February.

‘…the use of YouTube has allowed the company to put its own point across while at the same time cutting out the message gatekeepers – the traditional media. I remember reading a quote stating that in this day and age, every organisation (no matter how large or small) has the capacity to be a media company in its own right.

This is a good example me thinks.’

It’s well worth a read as Davies takes a look at the situation and pulls in opinion from across the blogosphere.

This entry was posted on Wednesday, March 7th, 2007 at 10:54 am by Lewis Webb and is filed under PR and Marcomms, Social Networking, Video, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.