MTV has rolled out a new social networking site, MTV House. In the house, you can create avatars, explore interactive rooms and chat with friends.  According to MTV, This is in a move to respond to consumers needs - Brand Republic quotes Philip O’Farrall, MTV’s vice president of digital media, “By carrying out continuous research to find out what our audiences really want and by introducing an enhanced user experience where the audience can interact with each other and the brand – whether that be advise on sensitive issues or sharing great MTV content – we are in turn responding to their needs.” 

 I thought I would check it out for myself as it sounds like a cross between Second Life and MySpace. But unfortunately after registering, I tried several attempts to get in the house, but could not make it past the loading page.  It will be a shame if others are having this problem as it looks that it would be quite fun and if people experience these problems on the first visit, they’re unlikely to give it a second chance.