JupiterResearch suggests that 48% of marketers will target consumers through social networks in 2007, up 10% from last year. Findings highlighted the strength of peer-to-peer communications with analyst Emily Riley commenting on the need for organisations to create “brand advocates.”
Earlier this month Hitwise Intelligence noted the success of brands in MySpace. It found that TopShop and ASOS gained more than double the amount of traffic from the social networking site than from traditional search engines combined. Both brands are favoured by members and TopShop has created its own profile.
[...] Original post by ShinyRed and software by Elliott Back [...]
[...] French Connection is not the first UK clothing brand to engage in social networking; both Topshop and ASOS have seen major benefits from this, although neither have actually launched their own platform to participate as yet. [...]