We love airlines at Shiny Red – not only are they great at this time of year for taking you away from the UK’s dreary summer, but they’re also prime examples of brands that are taking on the need to deal with the web in new ways. See this article in a recent PR Week to see how we’ve been looking at the industry this year.
One recent development of note is UK-based bmi making some wholesale changes to its website (cue oohs and aahs). It’s clean and fresh, and the homepage is really easy to navigate. However, scratch the surface and you get directed to the old style page, which is a little disappointing.
One nice touch, which is - dare I say – a little Dopplr-esque is the background photo which has been lifted straight off flickr complete with a credit to the photographer on bmi’s homepage. However, where Dopplr has its very own pool of photos to rotate each time you land there, its unclear as to bmi’s plans to integrate with the photo-sharing community – perhaps they can get in touch and let me know!
Hee! That photo in the background was taken by Iain Buchanan – Cate Sevilla’s husband (formerly of Shiny, now she does bitchbuzz.com ).
Small world, eh!