We’ve been working with Air New Zealand this month to amplify a cool stunt in which one of their 747 pilots abseiled down a huge billboard in East London to paint on the missing ad slogan. A time-lapse video – see below – of the activity made it onto sites we love like AdRants, TrendHunter and Behind the Buzz, demonstrating the extra web mileage to be squeezed out of activity via investment in video .

Especially so when it’s a second bite of the cherry following the excellent work the press team did earlier in the same week getting the story and images into the Metro and on Brand Republic amongst others. The decision to produce a web-friendly video of the activity has created a permanent, engaging piece of content from this one off stunt, giving it a longevity beyond the original day’s press hit and feeding into search.

This entry was posted on Tuesday, October 21st, 2008 at 10:09 am by Lewis Webb and is filed under Client News, PR and Marcomms, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.