OK so it’s still more than two months to the new year, but over at Shiny Red we’ve started to think about how brands can get the best from social media in 2009.
Against a backdrop of increased economic uncertainty, we believe the blend of low cost and high measurability of social media campaigns will see them move higher up the marketing agenda.
At the same time, brands and public sector clients alike increasingly recognise the potential of social media. Two years ago the explosion of UGC, blogs and social networks unnerved more than a few in-house comms teams suddenly confronted by a seemingly lawless PR Wild West. Fast forward to today, and clients are taking a more sophisticated pick-and-mix approach, adopting those elements that are right for them.
We’ve been lucky enough to debate this and more with some leading online opinion formers in the last few weeks. The results, including tips for brands and learnings from the last year, are contained in our just-published report, “Social media and brands in 2009“ (updated: apologies for temporarily removing the link folks, we’ll have the file available for download on Monday).
Fact: The panel were asked who their social media heroes and villains were, and Facebook and Twitter came top in both categories.
Take a look and tell us what you think…
** For a copy of this report email andrea.menicou@shinyred.co.uk
[...] to what they wish they’d known a year ago, have all been included in a new Shiny Red report Social Media and Brands 2009. You can download a copy of the report and decide for [...]
Looking forward to reading the report
We’re also doing some research into this space – it’ll be interesting to see if our findings converge…
[...] ShinyRed – Social media and brands in 2009: Shiny Red report An informative report about trends in 2008, and [...]
Twitter surely has to be the biggest story in social media of 2008. And will carry on being so in 2009, with, I’m sure, Twitter developing a range of new social media technologies / methods in the future.