I have been thinking what my social media highlight has been over 2008 and I realised that this is a tough job. There so many highlights to choose from so I have put them into the following categories:

Creative Campaign: Nike’s Paul chasing.  Great use of interesting online content that keeps you returning to the site, supplemented with offline activity such as advertising.

Social Media Tool: I don’t think that anyone could have missed the rise of Twitter throughout 2008

Social Media Story: Comments from Max Gogarty’s travel blog in the Guardian - Also topped as Shiny Red’s most red story of 2008, I can’t be alone

Event: Fresh in my mind is last night’s Twinterval. It was refreshing to see so many like-minded people and also meet people that I have been tweeting at for a while but have never met

Campaign that I have worked on: This has been a tough one, but for the amount of time the video made me giggle the winner has to be Yell’s Party Planner campaign

Video: I was impressed by EA’s reaction to a glitch in their Tiger Woods game

What is your social media highlight of 2008?

This entry was posted on Tuesday, December 16th, 2008 at 6:09 pm by Lewis Webb and is filed under General, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.