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Chatroulette – the hot new place for brands?

Monday, March 1st, 2010

chatrouletteIf you are looking for evidence that brands are losing a bit of their coyness when it comes to social media check out who is now using controversial video dating/exhibitionism site Chatroulette.

In case you missed the hype Chatroulette started at the end of last year and it randomly connects users from around the world, enabling them to communicate using webcam, text and images. Much of the time though users share webcam footage with each other and much of it is, (our research team reckons about 10%) shall we say, of a slightly raucous nature.

That hasn’t put off French Connection. Once famous for their edgy (at the time anyhow) FCUK campaign, they are using the site to run a competition where men are being asked to set up a real date with a girl on the site. The bloke not only gets a date but also £250 worth of French Connection vouchers.

The competition is part of French Connection’s The Man, The Woman campaign launched in February, which aims to draw more attention to its men’s range of clothing. You can find more about it, and the competition on the blog here.

I think we are going to see lot more of this type of social media bandwagon hopping. Brands who want to perceived as edgy will soon be competing with each other to harness the hot new thing in social media.

I think this is probably more about the company and its agency, Poke, wanting to shown how much social media credibility they have than actually wanting to engage with an audience. Nevertheless I will be keeping my eye on Chatroulette/brand tie ups. Now how do you get your brand on to Farmville…

Social media delivers incredible Tsunami coverage

Monday, March 1st, 2010

Two a bit years ago I remember having a conversation with a colleague about whether Twitter was going to become a significant news source. The debate was sparked by blogging guru Robert Scoble who had suggested that in the future people would go to the micro blogging site for news before they turned to mainstream media organisations.

I remember saying something suitably sniffy like ‘can’t see Twitter taking on the BBC just yet.’ However as time has gone by I can see that Scoble was right in his prediction. Like many other Twitter users I often first hear about breaking stories through the site. This might be through friends tipping their followers off about a story or simply by people linking to articles that have just been published in online media.

There are also times when social media in general, and Twitter in particular, move so quickly that media just can’t keep up and a really great example of this was Saturday’s Tsunami in Hawaii.

To begin with social media played a huge role in ensuring that people knew to move to higher ground. Then when they got there the barrage of information coming out of the islands was incredible.

Try as they might CBS News and CNN couldn’t match the content that was spewing out of the island from connected citizens with their webcams, camera phones and tweets. In particular Skype enabled webcams and video streaming services like Qik played a huge role in delivering footage from across Hawaii in places where mainstream media didn’t have cameras.

Twitter was electric too. Once the Tsunami reached Hawaii the islands were buzzing with tweets about which water on which beach was receding and progressing and how the locals were feeling about the impending arrival of walls of water. It was amazing to have all those eyewitness reports even if the actual event was (thank God) not quite the spectacle it could have been.

Ultimately if you wanted to find out what was happening first social media sites, not mainstream media, were the place to be.

And the UK’s most popular iPhone app – Carling’s iPint

Wednesday, January 20th, 2010

57 ipint uk app-thumb-240x226-94504So what do you think is the most popular iPhone app in the UK. A Twitter client? A game? Skpe? Well Comscore, the agency which measures online traffic, has today revealed which are the most popular iPhone applications across the world. And while Facebook is the most downloaded app in the US and music service Shazam is top in Europe the most downloaded app in the UK is surprise, surprise, branded content.

The iPint was launched by Carling (a Red Consultancy client) a year and a half ago and since then has chalked up well over a million downloads. The app, which mimics a person drinking a pint of beer, has also been used by the brand to deliver information to consumers about Carling’s competitions and promotions.

The statistics were revealed by Comscore’s Alistair Hill during his presentation at the Mobile Games Forum in London earlier this week. More info here

CES 2010 – the social web gets everywhere

Monday, January 18th, 2010

Sony dashFor several years now pundits have been predicting that the social web will be available on all kinds of devices in the home and not just PCs and Smartphone. In many ways CES 2010, the huge consumer electronics show which was held last week in Las Vegas, saw those web gadgets finally materialise. For although there were some interesting new  PCs (Lenovo broke the mould with a couple of its models), and an innovative smartphone from Motorola  the Backflip, CES 2010 was all about web-enabled TVs, devices, ereaders and of course tablets.

The impending arrival of  Apple’s tablet, the iSlate or iTablet depending on which ‘insider’ you believe, cast a very long shadow over the event. Almost all the major PC makers, along with tens of small far eastern companies, paraded web tablets that will inevitably rival whatever is up Apple’s sleeve. Of course web tablets are not new, Microsoft had one as far back as 2010, the difference this time round is that the tablets run largely using web browsers than full operating system like Windows. They are also very much driven by the social web with access to Twitter/Facebook and other networking sites one of their core applications.

Part of the new wave of tablets has been driven by the growing adoption of the Google Android platform; at the show I saw at least a dozen tablets running using this format. They worked well and did offer easy access to key apps as well as quick and easy web browsing, however the cynic in me did feel that they seemed little more than smart phones with bigger screens. It’ll be very interesting to see how the high profile models from the likes of Dell and HP fare.

Several companies did offer innovative takes on the tablet the best of which, in my view, was the Sony Dash. Designed to be used more in the kitchen and the bedroom the Dash offers very easy access to a host of key websites and from day one the users also has the option of downloading over 100 apps for the device. It goes on sale in the US shortly, but there’s no UK launch planned.

British company  Pure Digital also debuted an interesting device the show, the  Sensia is essentially an internet radio that has been customised  to enable the user to access their Facebook and Twitter accounts. Similar to Sony Pure is hoping that its community will create apps for use on the device.

CES 2010 was also the year of the ereader with a host of companies parading innovative new models. Almost all included on board wireless connections and web browsers so that the device could be used as tablets when they weren’t being used for reading. The device that perhaps generated the most excitement was the Plastic Logic Que ereader, which was originally developed in Cambridge in the UK. It has been created with newspapers and periodicals in mind. Much bigger than most ereaders the demos we saw of USA Today on its 8.5 screen looked very convincing. Its only problem is that it runs a mono screen rather than a colour one.

Sure to be a key rival to Plastic Logic in the high-end ereader sphere, the Entourage eDGe will be the first ereader to go on sale that sports two screens. The concept being that one is permanently used for reading books while the other enables the user to surf the web or work with Excel spreadsheets etc.

CES 2010 also saw the social web properly arrive on big screen sets. Almost all the major manufacturers from LG through to Panasonic announced internet ready TVs and Samsung even unveiled an app programme with a range of goodies such as YouTube and Twitter already optimised for its sets. Several companies also showed Skype running on TVs with set owners using services to make free video calls.

In some respects CES 2010 was transitional one. Many of the products will go on sale in the UK initially and only reach the UK at the end of the year. However it is clear that we are inching ever close to the connected home and the social web in every room

Can CES bounce back? Or has Apple/Google stolen its thunder?

Tuesday, January 5th, 2010

Last year was not a good one for the world’s biggest gadgets show CES. Attendances were down because of the recession and the number of memorable launches was at an all time low? This one was one of a few to stand out.

So what about this year? There does seem seems to be more optimism about the US economy and CE in general and there is a record number of new exhibitors, but the goss is that the hotels are struggling to fill their rooms and the economy and the terrorist threat are keeping people away again.

CES is likely to be a huge industry jamboree with lots of deals done and products unveiled, but there is a sense that it may be past its late noughties peak and that the big stories are somewhere else. Everyone is talking about the Google Nexus One phone and the Apple iTablet/iSlate and not about what Sony has planned, whether Panasonic has cracked 3DTV and who will be first with a colour ereader.

The great thing about CES though is that is always delivers surprises. If you look through its recent history, the MP3 player, digital camera and many other major devices all debuted here and maybe we will see something of that magnitude this year.

For me much of the excitement will be away from the main halls where smaller Far East based companies will be parading their often extremely innovative wares. There’s also a prominent British presence courtesy of the UKTI.

The whole shows kicks off tonight with the CES Unveiled showcase, where a host of companies parade their hottest products. It will really provide a gauge of whether the mother if all gadget shows is still the only place to be for companies to be in early January or if the show might be heading for a Comdex type fall.

Another reason for brands to embrace Twitter – SEO

Tuesday, December 8th, 2009

The number of brands using the world’s favourite micro blogging service is growing each week. It seems incredible but just six months back it was difficult to think of any brand that was using the service effectively, now there are many companies using Twitter for everything from customer engagement through to press liaison.

As of this week there’s yet another reason for brands to embrace the micro blogging service to communicate its core messages and that is because it Twitter is now good for SEO (search engine optimisation)

Google has just added real time searches adding updates from Twitter and Facebook groups (though not personal Facebook accounts) to its results. It hasn’t yet been rolled out in this part of the UK but is likely to go live in the next few days. There’s a more detailed explanation of the technical elements of the service here and on this video

It’ll be interesting to see how highly Twitter Updates feature on Google searches for brands, but given Google’s commitment to offering near live information I think they could be quite prominent. This makes it essential that brands have a presence on Twitter. If they don’t they might find that searchers are first presented with Twitter users who may have a very different view of the brand.

On a more positive note this also means that Twitter can also be used for SEO in this instance to deliver traffic to a blog or news post on a website. The idea being that the tweets feature links back to the parent site. This is a real opportunity for brands to improve their search engine rankings organically.

Will 2010 be the year of DIY phone apps?

Tuesday, December 1st, 2009

Over the past twelve months we have seen a massive surge in number of brands developing mobile phone applications. Carling broke ground with its wonderful iPint a few years back and since then hundreds of other brands have attempted to engage with iPhone users through app content.

However the problem for some brands was that apps were expensive to produce with developers charging anything from £5k to deliver them.

Well 2010 could see all that change and become the year of DIY phone app. Hoping to lead the way is Tino which has just a launched a service that in theory means that anyone can build their own app. It certainly looks relatively easy to use and prices start at just £100.

“We are offering Tino as a low-cost entry to the mobile app marketplace, and can provide anyone with the tools to build a mobile app, with a process that takes less than an hour,” Golden Gekko CEO, Magnus Jern told Mobile Marketing Magazine . “Our Tino customers do not need to be technical experts, as they’ll get an easy step-by-step guide that allows them to self-develop a mobile app on the web.”

The drawback for the moment is that the 10% of phones that Tino doesn’t work with includes the iPhone and Google’s Android, but Jern hopes to make those available very soon.

Facebook now the major social media destination for brands

Friday, November 6th, 2009

There’s a roundup of some new interesting advertising based facts by the team at Econsultancy. Some are quite surprising too, with IAB reporting that UK online ad spend actually went up in 2008, though I wonder if that increases will be repeated in 2009.

The one that most caught my eye though was from a survey which reports that Facebook is the destination of choice for online retailers who want to engage with social media.

The report into the US market, dubbed Social Commerce on Facebook, Twitter and Retail Sites, indicates that 57 per cent of companies in the Internet Retailer Top 500 Guide have a presence on the website.

It also concludes that as many as 75 per cent of these firms utilise at least one of the major social networking sites or social shopping sites to advertise or make their brand known.

According to Jeffrey Grau, who penned the report, said: “Retailers need to place their virtual storefronts where their customers congregate.”

It would be every interesting to see comparative figures for the UK. I guess that many top retail online sites do have a presence on the social networking site, but that figure probably isn’t as high as 75%.

It would be even more interesting to disover figures for non retail brands

Since Facebook changed its offering for brands earlier in the year it has become an excellent place for companies to create pages which not only engages Facebook users but also act as online hubs that pull and push content from other websites like Twitter and YouTube. Shiny Red has worked on several of these types of sites now (like this one)  and they have proved very effective at bringing brands closer to their customers.

Why Seesmic is useful for brands with Facebook pages

Thursday, November 5th, 2009

Just as Facebook is adding more and more Twitter style features and acquiring things like FriendFeed which collates Twitter activity, so more and more Twitter apps are enabling users to control their Facebook pages.

Probably the best of the bunch is Seesmic which today has announced an upgrade to its Facebook capabilities. Seesmic started out as a video based website, but then the company snapped up Twitter API company Twhirl and launched the very useful (over 2.5 million downloads so far) Seesmic Twitter app. It works in a similar way to our favourite Tweetdeck in displaying Twitter updates, replies and searches etc in a very easy to use grid format. You can also use Seesmic to update your Facebook page too. It also has very good web and mobile based services too.

The latest Facebook revamp – version 0.6 – is great news for people who control Facebook fan pages, What the app enables you to do is manage activity on Facebook’s fan pages as well as personal profiles, so you can update them at the same time as you update your Twitter accounts. It is another reason why Seesmic, and its rivals like Tweetdeck, are becoming a very useful tool for social media PRs.

Twitter list of top UK fashion bloggers

Thursday, November 5th, 2009

If you are a regular Twitter user you’ll know that the last couple of weeks has been all about lists. Thanks to a tweak to the Twitter website users can now make lists of users and shares them with others. There’s a good post on how this works here.

So will lists transform the way that people use Twitter? It is too early to say at the moment. So many people now user third party software to access their Twitter account and only a handful of these apps have added list functionality to their offering. For the record lists are available now on Seesmic, but not on my favourite Twitter system Tweetdeck or the many mobile versions of Twitter.

One of the most interesting things about the lists is that its shows how people perceive/categorise you. One Shiny Redder is in ‘awesome music related list.’ ‘top London folk’ as well as other social media types.  I am waiting to be included in a Scott Walker obsessives list

Anyhow in a spirit of generosity and sharing I worked with the editor of Shiny Style, Andrea Petrou, to produce a list of UK fashion bloggers on Twitter. It is by no means comprehensive, but includes most of the main bloggers who update their websites more than once a day.

While doing the research I was struck by how vibrant the UK fashion blog scene is. There are lots of very professional looking sites that have great content that are constantly updated. Along with the equally vibrant mummy blogging sectors the fashion bloggers put two metaphorical fingers up to the notion that blogging in the UK is on the wane.

It is also interesting to note that most of the successful bloggers have hooked up with one of the major blog networks. So in fashion the key players are Handpicked Media (which has a huge selection of titles including the excellent Queens of Vintage), Aigua Media (which has several ex Shiny titles like Catwalk Queen) and Shiny Media itself which boasts Shiny Style and Brandish.

The list is here

Case studies

Bassetts Becta ebay McDonalds National Lottery Panasonic Pfizer Sky Very Cobra Beer

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