Bassetts

The brief:
Bassetts hired our sister agency Red to make a celebrity out of on-pack character Betty Bassett. The creative response centred on her “marriage” to national treasure Bertie Bassett, and we added the online buzz over five weeks.

What we did:
We targeted dozens of communities with a shot-for-web video showing heartbroken female celebs pining for Bertie, and created a Facebook profile for Betty, encouraging people to sign up as her friend. Two weeks after the wedding we shared the happy couple’s honeymoon photos showing them posing at the Taj Mahal and Eiffel Tower.

Results:
More than 23,000 people signed up to be Betty’s friend on Facebook, with 3,000 writing a message of support on her wall. The wedding video of the ceremony at Bassetts’ Sheffield factory was viewed more than 20,000 times on YouTube within weeks.

Here’s the video