Cobra Beer
Making Cobra the talk of the social web via Twitter and Facebook
The brief:
Shiny Red was asked to develop a social media strategy for Cobra Beer to highlight its association with Indian food during National Curry Week
What we did:
We focused activity on targeting curry lovers already active on leading social networks. On Twitter, we created an app called Twindaloo which analyses a person’s tweets to show what kind of curry they are. eg ‘You are a Bhuna strong flavours, with little sauce – much like you, who is straightforward, honest and constantly cuts to the chase.’
We also launched and managed a Welovecurry Facebook profile on Facebook featuring videos of amateur chefs and recipe ideas, and worked on a Curry blog aimed at British curry-a-holics
Results:
Around 1500 people have so far taken the Twindaloo test while the Facebook pages has attracted more than 60,000 members and created a responsive and enagaged community with many posts receiving wll over 100 reader comments
