National Lottery Promotions Unit
Creating video content to highlight the NLPU's good causes
The brief:
We were asked to share several local, little-known good causes that the NLPU helps every year with a countrywide web audience.
What we did:
We felt web video would be the ideal way to bring these success stories to life, and arranged to film England and Spurs footballer Peter Crouch showing off his skills at an East London football academy supported by National Lottery funding.
We then seeded the footage with bloggers and large online sports communities.
Results:
A total of 15 pieces of online coverage appeared on sports and hobby sites, most linking back to the NLPU
