Very.co.uk
Using the social web to launch a retail site
The brief:
ShopDirect, the UK’s biggest shop at home group brought us in to generate coverage and discussion within social media of its new social shopping site Very
What we did:
Celebs Holly Willoughby and Fearne Cotton designed their own range of clothes for the online store, so we alerted fashion and lifestyle bloggers and fans on Facebook and Twitter. We added shot for web videos and photo galleries for extra impact
Results:
Our efforts resulted in 30 blog posts in the first two weeks by influential UK fashion writers. This resulted in organic SEO boosting the website’s Google page ranking
