Shinyred

Archive for the ‘Print’ Category

Shiny Red and Simply Media team up

Thursday, May 14th, 2009

Over the last few months we have found ourselves spending quite a lot of time at the Old Street offices of online video specialists Simply Media. We chose to start working with them because of their unrivalled knowledge of online video, and as time has gone by we have been blown away by their creativity and ability to deliver on even the tightest deadlines.

So much so that we are very proud to announce a new partnership between the two companies. From here on in Simply will be Shiny Red’s chosen supplier of shot-for-web videos, and will provide expertise and advice both to Shiny Red and its parent company The Red Consultancy.

Shiny Red MD Helen told PR Week this week “This is a partnership between two web innovators who understand that engaging video content is a high-impact, low-cost way to reach people online. Shiny Red has led the way in using web video in PR, and the audience for it is growing all the time.”

I personally believe that the way in which video can travel between websites, blogs and social networking sites makes it one of the most potent social media tools. I expect we will be spending even more time in Old Street in the coming months and years.

Local news for local people

Thursday, September 18th, 2008

It’s good to see it’s not all doom and gloom at the UK’s regional papers. I enjoyed Jon Clements post about the way the 140 year old Manchester Evening News is integrating print, online and broadcast. Jon quoted Assistant News Editor, Paul Gallagher, explaining that the breadth of options gives them and their audience more choice and quality, as “decisions on news are very much based on its suitability for the medium“. Although good co-ordination is needed – “the paper tends to time the release of online news with the hard copy, so not to compete with itself.” . The delicate balance of timings required within an integrated sell-in, to optimise press and broadcast needs is something we’re well familiar with!

The variety of sources used by MEN journalists is also great. From memorial sites on social networks to mobile videos – something that is going to become ever more prevalent in the next year. The likes of Qik and Kyte allowing instant street-to-web streaming are going to speed up the news cycle even more. It reminded me of the recent post by fellow-PR Wadds, where he became a citizen journalist of his local flooding. As well as conversations I’ve had with Gary Andrews around the way Twitter can and is used by journalists to contact people live-twittering events for quotes, information and images. Gary’s post on The Chicago Tribune’s usage is a great example, as have been the recent hurricanes.

There are slip-ups to be made in this process, I think most people agreed that the Twittering of a funeral last week was in bad taste. But generally it’s great to see the way technology is allowing regional news to be reinvigorated and genuinely interact with their audience – potentially moving towards offering a sense of community hubbed online, that many of us have lost in our neighbourhoods.

Today’s news is no longer tomorrow’s fish and chip paper…

Wednesday, July 2nd, 2008

I have just read the latest figures in online page impressions for newspapers.  This is a trend that we have been seeing for a while now and is one of the key reasons more companies are looking to include online PR as part of their PR programmes. 

In addition to widening PR outreach to online media, brands should be aware of the impact this has on the shelf life of news. Newspapers have a couple of lead stories that will stay current for the day.  However, tradition has it that at the end of the day, newspapers are thrown away and the story may rarely be mentioned again. 

Online news however, will stay current for only a few hours, or maybe even minutes – only until the next story breaks. But this time the story is archived online and anyone researching a company is likely to find the story time and time again.

Many brands are starting to manage their online reputation and this management needs to include knowing what has been said about you as well as what is now being said.

Times Online free digital newspaper archive

Friday, June 13th, 2008

Reading today’s article in The Guardian about Times Online offering its digital newspaper archive for free, inspired me to go and check it out for myself.

One of the items I stumbled across from a cursory search in “crime”? under the topics menu was this letter to The Times editor dated 1888 on the Jack the Ripper case.

I’m not sure what’s more mind boggling ““ the time it must have taken to digitally archive over 20 million articles from the last 200 years (the archives currently date back to 1785), or the fact that the service is available to Times Online subscribers for free.

It’s great this sort of content is available to people to access for free, and similar moves were made by the BBC to archive their TV back catalogue this week.

I guess only time will tell as to whether it will permanently be available without a charge, but it made for a fascinating read as I resisted the lure of Facebook and Twitter for ten minutes to go and check something else out instead.

Great stuff!

 

Blogging = “an enthusiasm medium� & Twitterers = “avaricious connectors�

Wednesday, April 16th, 2008

Having been out and about this week, it was great to meet Neville, Jed, Janet & Mike and see Tim & Ged again at Neville’s social last week which was good fun.

In a more educational setting, there was an interesting talk and Q&A with Shane Richmond Communities Editor of Telegraph.co.uk last night as part of the PR Newswire Meet the Media series…

Telegraph blogs =”a collection of niches”?
Shane talked about the variety, strength and value to PRs of their blogs, especially referencing the political blogs which was interesting after hearing Mike from Brassneck speak a few months ago. Meanwhile the benefits of having the Telegraph brand behind him as a blogger hadn’t escaped him – citing the O2 debacle that day as a great example where he automatically received information and had easy press office access when calling from “˜The Telegraph’ to clarify the story. A situation which many independent bloggers would like to be in on such occasions I’m sure.

Blogging = “an enthusiasm medium”?
My favourite phrase of the evening. Described because bloggers unlike journalists and PRs, aren’t employed, trained or trying to write for others – instead they’re writing about something they want to. They bring a personal enthusiasm and passion to the subject, that us flacks or hacks try to leave at the door. Shane pointed out that this enthusiasm ““ and in-depth knowledge ““ is hard to fake, whether that be “˜Astroturfing’ or good old fashioned journalistic instincts that if it sounds too good to be true, it probably is. He also added that not only is it hard to fake, but bloggers go to lengths of transparency ““ see Arrington’s vested interest disclosures ““ that the press sometimes don’t

Journalists = curators
A more controversial point perhaps describing a possible future role for journalists. Shane referenced a great story which caught my eye a few weeks ago “if the news is important, it will find me”?. Covering the news seeking and sharing habits of younger readers in particular, which is what the Telegraph is trying to tap into and be part of.

Twitter = “avaricious connectors”?
I did have to look avaricious up to be sure, but it does mean “Immoderately desirous of wealth or gain; greedy”? ““ which probably most of us on Twitter are! Whilst referencing it’s flavour of the month status, he acknowledged it as an increasingly important tool and a great way for PRs to reach him, along with Linked In, Facebook etc – to seal a connection after contact though not for blind adding!

Bloggers don’t need a full story to make a good story – Social Media – The Death of Print? event

Tuesday, March 11th, 2008

A few late in the day notes from the ‘Social Media – The Death of Print?’ event last night.

An interesting mixture of PR, blogging, press and online news knowledge with these speakers…

Ged, Ben and Stephen have written up some good notes and made a fine Monday evening post-seminar bar banter effort.

The notes…

We’re all journalists?

  • Drew claimed not to be a journalist and that the journalistic elements of his online life were simply a by-product of writing with passion about an area of interest. However, he acknowledged that whilst building his blog profile he did hijack news to build the audience (once he had a following, he felt more able to post about what he wanted).
  • Mick felt that the way Drew consciously built the blog is journalistic ““ having a nose for a good story. (Something I agree with, having a nose for a story is what makes a good PR, blogger or journalist)

What does it mean for PR?

  • It’s not about press releases anymore ““ they’re like round robins they don’t work
  • Talk to bloggers as if you know them ““ if you read their blog, you should
  • Bloggers work in niche’s, so do PRs ““ it should be a great relationship
  • Customer services ““ should include staff, alongside those addressing email and phone contact, scouring internet forums and addressing problems there. Early adopters are already doing this and PR can be key to tracking these online conversations

What is it about blogs?

  • Blogs are the stickiest online content, they’re live, rough round the edges
  • Mick believes they don’t represent the death of print , more the ‘disaggregation of editorial choice’, ‘From displacement to engagement’ (and I agree)
  • Speed ““ press will now quote blogger speculation while you’re saying “no comment”?, if “A lie gets half way round the world before the truth’s got his boots on”?, blogging gives you a fighting chance to chase the lies ““ Get the truth out quickly and relevantly, use it as an antibody
  • Bloggers don’t have to build a full story to make a good story ““ they can just pop up a link and start a debate
  • Bloggers are their own brand, both they and their audience value that trust

Internet rock stars – and nasty paps

Friday, March 7th, 2008

A gossipy week online with Jimmy Wales of Wikipedia suffering at the hands of many of the web’s big boys as his break-up with Rachel Marsden played out on Wikipedia and ebay, of all places, for all the world to see. Whilst he may have set himself up for a fall last year by claiming “Being an Internet rock star is like being a regular rock star, except there’s no sex and drugs” the fiasco illustrates the genuine fame of internet celebs – their love lives now get splashed across the nationals. Valleywag have been thoroughly enjoying the drama and pointed out that Rupert Murdoch can still spot a good story.

TechCrunch came to Jimmy’s defence a few days in, picking a fight with ringleader Valleywag and berating them for their online hounding. Which mirrors – slightly less dramatically – recent discussions around the part to be played in the dramatic fall from grace of Britney Spears, as discussed by Gordon MacMillan today.All serving to remind that the online world shares the same responsibilty as old media in being a content creator, sharer and gatekeeper of information and opinion.

An interesting and entertaining week though and one which illustrates that the power of the blogosphere to influence and disseminate news has never been stronger.

Max Gogarty – enough to make Perez and Gawker envious

Friday, February 15th, 2008

Max Gogarty has started his gap year adventure with a bang, receiving comments and viral spread from the Guardian that the blogosphere’s wittiest comment kings would be proud of.

As Digital Lifestyles rightly said, “we’ve never seen a more vitriolic and frankly funny collection of comments”. Max’s Skins-writing, skinny-jean wearing gap year style was met with 475 lively responses such as “how marvellous, i think i’m going to barf with excitement” – before the mods closed the post.

The follow up from the Guardian’s travel editor today already has a few hundred replies already, and the spread of the story in the last 24 hours has been massive. Max has staked his claim to five minutes of blogosphere fame with two Facebook groups already. It’ll be interesting to see if The Guardian continue with the series, but it certainly seems to have entertained the blogosphere for a few hours, and the comments are worth reading for some Friday entertainment value alone.

Does SEO spell the end for the great British headline?

Friday, February 8th, 2008

That newspapers are “an industry in peril” is not exactly news. But a somewhat morbid report of their woes in the NYT reminds anyone who thought that the likes of Super Tuesday and Beijing 2008 would provide a buffer, that things are not looking good. Gordon Macmillan concludes that whilst TV and the web are enjoying this editorial surge, next year ‘is going to be a bloodbath’.

This is reminiscent of The Guardian’s report into the impact of SEO on the much loved British tabloid headline, which fairly suggested that as much as we might love puns, they don’t work for search. The likes of “No Knobby Bobbie Given A Girl’s Jobby” – check out Steve Hill for the genius explanantion – may be over, but the aim according to Keith Howitt of the Independent on Sunday is simply “to attract and entertain the reader while remaining true to the facts”.

This doesn’t sound that disimilar to the aims of everyone else on the web, a quick look at ProBlogger illustrates the time and thought spent on blog titles. And rightly so, with the scanning of your average reader in the morning surely being even more ruthless than a skim of the papers with all thier images and boxed out quotes? It’s another example of blogging raising the game, with snappy titles setting the pace in search – not to mention keeping the puns alive and well. Examples from the last week With or Without Yahoo! and Brave Britney Spears Nearly Forgotten Amid Your Stupid Election Or Whatever made us laugh, jumped out from cluttered readers and pulled in key hot search terms of the day.

As more and more papers move their focus online, we’re looking forward to the increasing impact of newspaper journalists skills at grabbing our online attention.

Who do you trust?

Tuesday, November 6th, 2007

tp-logo.bmpOne of our clients, Trusted Places, has been getting involved with a recent twist in the ongoing UGC debate between newspaper restaurant critics and foodie bloggers. The dicussion hinges on the contrast in style and content between professional critics, such as Giles Coren - who are revered for their journalistic skills and ability to write an entertaining review, and user generated online reviews – often characterised as being short, sharp, and brutally honest.

TrustedPlaces, along with many other readers and bloggers, have blogged and responded to Jay Rayner of the Observer Food Monthly, which has been leading the discussion on its Word of Mouth food blog. Jay described his enjoyment of many a food blog such as Food and Drink in London and admitted his only real qualification at the outset of his career was ‘greed and a vocabulary with which to write about it’. Readers and bloggers have responded passionately, and his colleague Graham Holliday has picked the baton up a few days later to provide more context to the history of foodie UGC.

Case studies

Bassetts Becta ebay McDonalds National Lottery Panasonic Pfizer Sky Very Cobra Beer

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