Having been out and about this week, it was great to meet Neville, Jed, Janet & Mike and see Tim & Ged again at Neville’s social last week which was good fun.
In a more educational setting, there was an interesting talk and Q&A with Shane Richmond Communities Editor of Telegraph.co.uk last night as part of the PR Newswire Meet the Media series…
Telegraph blogs =”a collection of niches”?
Shane talked about the variety, strength and value to PRs of their blogs, especially referencing the political blogs which was interesting after hearing Mike from Brassneck speak a few months ago. Meanwhile the benefits of having the Telegraph brand behind him as a blogger hadn’t escaped him – citing the O2 debacle that day as a great example where he automatically received information and had easy press office access when calling from “˜The Telegraph’ to clarify the story. A situation which many independent bloggers would like to be in on such occasions I’m sure.
Blogging = “an enthusiasm medium”?
My favourite phrase of the evening. Described because bloggers unlike journalists and PRs, aren’t employed, trained or trying to write for others – instead they’re writing about something they want to. They bring a personal enthusiasm and passion to the subject, that us flacks or hacks try to leave at the door. Shane pointed out that this enthusiasm ““ and in-depth knowledge ““ is hard to fake, whether that be “˜Astroturfing’ or good old fashioned journalistic instincts that if it sounds too good to be true, it probably is. He also added that not only is it hard to fake, but bloggers go to lengths of transparency ““ see Arrington’s vested interest disclosures ““ that the press sometimes don’t
Journalists = curators
A more controversial point perhaps describing a possible future role for journalists. Shane referenced a great story which caught my eye a few weeks ago “if the news is important, it will find me”?. Covering the news seeking and sharing habits of younger readers in particular, which is what the Telegraph is trying to tap into and be part of.
Twitter = “avaricious connectors”?
I did have to look avaricious up to be sure, but it does mean “Immoderately desirous of wealth or gain; greedy”? ““ which probably most of us on Twitter are! Whilst referencing it’s flavour of the month status, he acknowledged it as an increasingly important tool and a great way for PRs to reach him, along with Linked In, Facebook etc – to seal a connection after contact though not for blind adding!