Archive for the ‘Social Networking’ Category

Can social media save BBC 6 Music?

Friday, February 26th, 2010

Today Twitter and Facebook are buzzing with responses to the news that the BBC is rumoured to be closing down its 6 Music station. Although the corporation has said nothing to confirm the move, it was lead story in The Times this morning and apparently has already sparked a bidding war with Absolute Radio the frontrunner to buy the station.

The move to close 6 Music is part of a plan that has allegedly been proposed by the BBC hierarchy to rein in some of the corporation’s activities. Other potential changes include halving the size of the BBC website and introducing a cap on the amount of money the BBC can spend on sport. As The Times suggested this morning the BBC’s management is clearly hoping that buy making cuts now it can avoid what many media watchers are predicting will be much deeper cuts after the next general election.

It is however the possible mothballing of 6 Music that has sparked the greatest amount of online activity. Jon Morter, the man who masterminded the Rage Against the Machine Christmas #1 campaign, has now established a new Facebook campaign called “Save BBC 6 Music”. Inspired by recent pronouncements about the possible demise of the station it has already picked up over 56,000 vocal members. By mid afternoon another 7000 people had joined the group.

Meanwhile on Twitter #BBC6music has been trending all day with comments like these

#BBC6music threatens commercial radio?? It can only be a good thing! When has there ever been a decent commercial radio station? #save6music

BBC continue to pay Wogan, fund garbage like ‘Total Wipeout’, ‘Strictly’ & Webers free publicity shows, yet threaten to cut #bbc6music. Huh?

Some tweeters are already sporting save 6 Music badges on their profile pics

So will this new campaign have the same impact and be able to help save BBC 6 Music?

From this juncture it is very hard to tell, but with this amount of activity inspired by what really is little more than a rumour at the moment, it is clear that BBC 6 Music fans are going to fight very hard using social media tools to save their station.

From using Twitter to source opinions for Radio Five Live phone ins through to its Facebook pages and blogs the BBC has worked hard to incorporate social media into online output. It’ll be interesting to see how responsive it is to a very vocal campaign that uses the same tools it already harnesses so effectively.

Tags: bbc 6 music, facebook campaign, Jon Morter, radio, social media
Posted in Broadcast, Social Networking, facebook | 2 Comments »

Why Facebook will continue to grow

Thursday, September 17th, 2009

It has been a big week for Facebook which announced it had reached two major milestones. Firstly it has passed 300 million worldwide members and secondly its monthly revenues now covered its costs and the company was starting to make money.

Facebook has enojoyed a huge growth spurt this year attracting another 50 million members in the last 75 days.This does of course beg the question – how big can Facebook get? Well much of its recent growth has been in its core markets of North American and Europe. Its levels of growth outside those spheres have been less impressive. There are some hot spots such as Indonesia, but in many big emerging country markets Facebook’s growth is limited.

One of the problems it faces is that in key territories there are already local social networking sites that have a Facebook style stranglehold already. In Korea Cyworld, with its 24 million members, has managed to keep Facebook and its rivals at bay. In Central America the big player is Sonico and further south in countries like Argentina Hi5 sets the agenda. There are also problems for Facebook in China where the authorities apparently perceive the site as very western and a unwanted influence on its people. Ironically Friendster, the original social networking site which predates Facebook and Facebook, is now performing well in Asia.

They key then to Facebook’s growth could prove to be India and its surrounding countries. It has been suggested that much of the reason for the launch of Facebook Lite last week was to push the social networking site in the region.

Zuckerberg and his team’s other big problem is keeping notoriously fickle Westerners coming back to his site. The acquisition of FriendFeed and the move to incorporate Twitter-style micro blogging elements on the site show that Facebook is ready to meet challenges to its hegemony head on.

It is worth remembering though that every big social networking site so far has peaked and then started to fall. In the UK Friends Reunited had spectacular fall from grace.

Facebook’s one huge advantage over its rivals is the huge amount of content and data that users already have on their pages, so it makes it much harder for users to move to another site.

Overall though there may be a few wobbles in the US and Europe in the next couple of years but with new markets emerging all the time Facebook is clearly going to continue to grow for sometime yet.

Posted in Social Networking | 1 Comment »

The web on your tellybox – an update.

Monday, April 20th, 2009

Adapted by the author from an original post at social Probiotic

A few months ago I wrote a piece on my own blog about internet content making its way to the TV screen. Not in a Media Center box kind of way, but a way that is done from the point of view of the television industry. It’s now time for the other big event of the braodcasting calendar, NAB in Las Vegas, which unfortunately, I’ll not be attending. There was however, a chance to see some of the things that will be on display there at the IPTV World Forum in London last month. Once again, for a show that is about using internet technology, there was disappointingly little about internet content to see. But here’s a run down of what some of the TV tech companies are doing with social media.

Accedo: This is more of an update from what they showed me at IBC, essentially, they’ve taken on the ‘app’ model for Facebook and Twitter so that you can view a cutdown version of these applications as a sidebar during your normal TV watching. In the same way that online applications such as thwirl and digsby recognise that some things need to be kept in the background while you’re focusing on your main task, Accedo will sit completely unassumingly until you want to share what you’re doing with your network. It also integrates with your EPG, so that just using the coloured remote buttons, you can update what you’re watching. Neat, look:

SeaChange: as a company I’ve done some work with before, I was curious to know what this middleware provider was up to in the world of web content. They’re showing off Affinity, a social networking engine for video-on-demand, essentially a tool that allows you to make and take recommendations for stuff in a VOD library, the idea being that people will discover pay-per-view content that they might not normally find (= extra revenue for operator). The problem I have with this is that it seems that the recommendations are done via collaborative filtering (i.e. you share what you like with your friends and vice versa), which means that the solution is only good when your friends like the same stuff as you AND they happen to have an Affinity enabled TV service. If it was linked to a social network’s API, there would be a lot more value from this and it wouldn’t necessitate the latter point.

Ericcson: Yes they do TV, in fact, they were showing last.fm on TV – not the actual videos, but essentially, it’s an ‘app’ built for playing music through your TV when you get very bored of adverts for ringtones on VH1. I’m not entirely sure where it sits in the network because they don’t seem to be talking about it in any of their literature or website, which is a shame. I liked the demo though, it looks pretty slick and my TV has better sound quality than my PC, so I’m all for taking this particular service to the living room in another way (I currently use the last.fm app on my iPod quite frequently for that type of thing. Pic below:

CompleteTV: Now I have to say I’m more than a little disappointed with these guys. Despite having a fairly nice booth at IPTVWF, and splashing the YouTube Logo across it a couple of times, looking at their site, I fail to see how that was any more than lip service to online media making its way to the TV in any genuine form. Fear of content producers… perhaps. Now, that might sound harsh, but here’s the thing… CompleteTV makes boxes – not a great start… boxes for the consumer (even worse, since most of this stuff will migrate to the network in 3-4 years), which, with the whole wealth of social media goodness out there can do all this: “browse the internet and act as an email/instant messaging client”. Wow. I’m hugely underwhelmed.

Finally I wanted to quote a great article from the March/April issue of Future Media, in which Jonathan Webdale has interviewed Anthony Rose, one of the big cheeses behind the iPlayer, who said that “2007 was the year the BBC chose what you watched, 2008 was the year viewers chose what they watched and 2009 would be the year your friends choose what you watch.” As long as it’s not the rest of the Shiny Red team choosing, I’m keen to see how it goes.

Tags: future media, nab, social media, tv
Posted in Social Networking, Video, Web 2.0 | No Comments »

How the Guardian’s Ian Tomlinson G20 video changes the media landscape

Wednesday, April 8th, 2009

An astonishing piece of amateur video obtained by the Guardian shows just how much the world has changed for big media players. The footage shows Ian Tomlinson, the man who died at last week’s G20 protests in London, being struck by a police officer and falling to the ground minutes before suffering a fatal heart attack.

You can view the film and make up your own mind about the incident, now the subject of an investigation by the Independent Police Complaints Commission. My focus here is to discuss how the footage and surrounding story has played out across old and new media in an exceptionally powerful and converged way.

The Guardian has scored a major coup, not just in getting hold of what is an extraordinary news exclusive, but for how it has successfully delivered the story via its traditional print product, its own web site, and across social media too. (I have to declare an interest as my husband David Taylor works on the Guardian’s home news desk and has been pivotal in developing this story over the last few days.)

Consider this: The Guardian had an exclusive, yet it chose to share its content before it appeared in print, running the video and a first break on the story on its web site yesterday evening. In the ‘old’ days of print journalism this would have been inconceivable, to the point that the red top tabloids would regularly run weak front page stories in their early editions, revealing their big exclusives only in final 3am print run.

As soon as the video appeared other newspapers’ sites were linking to it and capturing the footage or still images to use themselves, and crediting the Guardian. Meanwhile broadcasters including the BBC, Sky and Channel 4 featured it extensively on their news bulletins, again promoting the Guardian name.

At the same time, social media was fuelling the story, with Guardian journalists using Twitter to share the video URL. Mass retweets followed and within hours, “Ian Tomlinson” was trending on Twitter as one of the 10 most written about topics.

Today the Guardian’s print edition has extensive and detailed analysis of the film by reporter Paul Lewis to augment his online story, while the web site is offering bloggers the footage to embed. And rival media from the agenda-setting Today programme to competitor broadsheets are still crediting the Guardian as the source.

So what does this tell us? Firstly that high-quality content is crucial - without an exceptional story none of this would have happened. Second, strategic use of the right media channels – print, social media, web site – can have a multiplying audience effect not a minimising one. Third, that media businesses now are not “papers” or “web sites” but brands, regardless of how we consume their content. The Guardian’s liberal stance helped it secure the story, and its brand has been strengthened by the extensive cross-promotion it has since received.

Tags: David Taylor, death, G20, Guardian, Ian Tomlinson, Paul Lewis, Video
Posted in New Media, PR and Marcomms, Social Networking, User Generated Content, Video, Web 2.0 | 11 Comments »

Twitter and PR Week: the debate goes on video

Thursday, March 5th, 2009

After last week’s Twitter agency audit in PR Week which missed out Red and Shiny Red, the team there were kind enough to ask me to take part in a panel discussion on how PRs are using the tool.

On Monday I had the pleasure of spending some time with Edelman’s Marshall Manson and Weber Shandwick’s Simon Collister to debate the subject on camera. As you’ll see from the resulting webcast we were in broad agreement on Twitter’s ability to connect us to people in new ways whether its clients, bloggers, journalists or communities.

We also talked about the fact that despite all the hype, Twitter is still a minority pursuit. Globally it’s the third largest social network after Facebook and MySpace, but according to Wikipedia it still has only 6m users worldwide.

As I say in the clip, it’s important to think about Twitter as part of the mix within a social media strategy that could also include blogger outreach, forums, and content creation: it is not the only answer. Can it help us as PR professionals build relationships share information, connect in new ways? Absolutely, if you want to put the effort in. But not everyone does. I recently read through 50 comments responding to an article on Twitter on one of the big portals, and four our of five were negative, along the lines of: “what a waste of time…saddos who should get a life…go out and meet people instead”.

It comes down to a simple PR truth: if you want to connect with your audience, you have to use the right route. Twitter works well when it’s used smartly, and it’s an exciting new part of the comms toolkit, but for all the noise around it right now it’s not a panacea.

Tags: Edelman, podcast, PR Week, red consultancy, shiny red, twitter, Video, vodcast, Weber Shandwick
Posted in Microblogging, PR and Marcomms, Social Networking | 1 Comment »