Over the past twelve months we have seen a massive surge in number of brands developing mobile phone applications. Carling broke ground with its wonderful iPint a few years back and since then hundreds of other brands have attempted to engage with iPhone users through app content.
However the problem for some brands was that apps were expensive to produce with developers charging anything from £5k to deliver them.
Well 2010 could see all that change and become the year of DIY phone app. Hoping to lead the way is Tino which has just a launched a service that in theory means that anyone can build their own app. It certainly looks relatively easy to use and prices start at just £100.
“We are offering Tino as a low-cost entry to the mobile app marketplace, and can provide anyone with the tools to build a mobile app, with a process that takes less than an hour,” Golden Gekko CEO, Magnus Jern told Mobile Marketing Magazine . “Our Tino customers do not need to be technical experts, as they’ll get an easy step-by-step guide that allows them to self-develop a mobile app on the web.”
The drawback for the moment is that the 10% of phones that Tino doesn’t work with includes the iPhone and Google’s Android, but Jern hopes to make those available very soon.
