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Posts Tagged ‘BitterSweet Partnership’

A Very Merry Shiny Red Christmas

Wednesday, December 9th, 2009

Today the Shiny Red team decorated our Christmas tree so we’re all feeling very festive. If, like us, you’re now in the mood for mince pies, mistletoe and merriment, why not take a look at our round-up of seasonal activity online:

 

 

To help you get the celebrations underway you can also win a 12 Beers of Christmas hamper or cook a Christmas meal with beer from an exclusive menu designed by chef Allegra McEvedy

 

If your iPhone is looking dowdy compared to the rest of your house (or office!) give it a yuletide make-over from ShinyShiny’s list of five Christmas iPhone apps

 

The Telegraph has a round-up of the 25 worst Christmas album covers of all time: fingers crossed you won’t receive any of these in your stocking!

 

Or of course, you can always keep track of where your presents are by following Father Christmas on Twitter

 

Happy Christmas from us all at Shiny Red!

Unleashing women’s love for beer with The BitterSweet Partnership

Thursday, March 26th, 2009

Two of my favourite things are beer and blogging, so it’s brilliant to be working on social media PR with our new client, the BitterSweet Partnership ““ a business which has been set up by Coors Brewers to address and remove the gender imbalance that exists around beer consumption and targeting.

As part of the “˜Love Beer?’ survey, 2,000 women were asked their thoughts about beer, and the results showed there are very real barriers and myths that exist around women and beer, including the following:
“¢ A third of women in the UK enjoy drinking beer, but feel uncomfortable and embarrassed to order it outside of music or sporting events.
“¢ 42% of those polled think the industry should change its advertising first and foremost if it’s to make beer more appealing to women
“¢ It’s not a taste issue, as only a quarter (26%) said the taste should be altered.

The Bittersweet Partnership has been set up to understand what women really want when it comes to beer ““ everything from advertising, education about the true calorific content, through to the glass it is drunk from. This information will be used to develop new initiatives to improve the drinking experience and change the way Coors brands engage with women in the future.

It was launched at an event last week at the Bedford and Strand pub which was organised by The Red Consultancy, and we went along with Cate from BitchBuzz – you can read her report of the event and her thoughts about BitterSweet here.

You can also see the BitterSweet Partnership website here: www.bittersweetpartnership.com

Case studies

Bassetts Becta ebay McDonalds National Lottery Panasonic Pfizer Sky Very Cobra Beer

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