Like many people working in social media we were intrigued by the Social Technographics chart developed by Forrester a couple of years back. This rounded up some Forrester research on social media and used the data to create typical social media user profiles. So, for example, at the top we have Creators – who publish a blog make videos etc – and then at the bottom Spectators, people who imbibe social media but don’t actually create any content.
When the chart was originally put together Twitter, and to a lesser extent Facebook, was in its infancy. So Forrester has now put together a new chart that incorporates what it calls Conversationalists, these are people who use Twitter and Facebook for tweeting updates etc
When you look at the chart you’ll see that the figures add up to way more than 100% – that’s because mainly people are included on more than one category. For example many Shiny Redders would appear in all of them.
Interestingly Forrester says that there have been many changes in the last couple of years with Spectators maxing out at around 70%, Joiners growing rapidly and Creators growing, but more slowly.
There is obviously a huge amount of data begin the chart but to access that you will need to be a Forrester subscriber.
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