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Posts Tagged ‘friendfeed’

Why Seesmic is useful for brands with Facebook pages

Thursday, November 5th, 2009

Just as Facebook is adding more and more Twitter style features and acquiring things like FriendFeed which collates Twitter activity, so more and more Twitter apps are enabling users to control their Facebook pages.

Probably the best of the bunch is Seesmic which today has announced an upgrade to its Facebook capabilities. Seesmic started out as a video based website, but then the company snapped up Twitter API company Twhirl and launched the very useful (over 2.5 million downloads so far) Seesmic Twitter app. It works in a similar way to our favourite Tweetdeck in displaying Twitter updates, replies and searches etc in a very easy to use grid format. You can also use Seesmic to update your Facebook page too. It also has very good web and mobile based services too.

The latest Facebook revamp – version 0.6 – is great news for people who control Facebook fan pages, What the app enables you to do is manage activity on Facebook’s fan pages as well as personal profiles, so you can update them at the same time as you update your Twitter accounts. It is another reason why Seesmic, and its rivals like Tweetdeck, are becoming a very useful tool for social media PRs.

Feeding your friends gets popular again

Friday, May 22nd, 2009

Sandrine at Buzz Attitude has written a post on the renaissance of FriendFeed. About 12 months ago, it appeared at a one-stop-shop for social media, but user interface issues meant that although sign-up was high, usage wasn’t so great. Recently, it’s had a revamp and the results are impressive – very usable, and great for tracking conversations across a range of social media.

Friendfeed allows you to follow your friends updates, not just from one platform, but from their blog, twitter, flickr and many other accounts. So while Twitter seems to be less about people you actually know – with Friendfeed, with all the additional information, it might be that users prefer to subscribe to a fewer number of people but receive larger amounts of information.

We’ve mentioned the client vs. browser battle before on the blog, and one of the things we’re keen to see in action is Seesmic desktop, it’ll give a good indicative picture of whether the social media trough will be based on the web or in an application.

My instinct is that is will be application based – simply because of the mobile aspect to this dilemma, mobile web browsing has been notoriously difficult to pull off, whereas the application explosion for the iphone and similar devices has shown just what hunger there is for building some great pieces of software. Since the mobile will become our primary computer (for some people, this is already the case), it makes sense that this should be the big focus for social media companies. A mobile app that combines Google Latitude and Friendfeed? Now that’s something I’d pay for.

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