So what do you think is the most popular iPhone app in the UK. A Twitter client? A game? Skpe? Well Comscore, the agency which measures online traffic, has today revealed which are the most popular iPhone applications across the world. And while Facebook is the most downloaded app in the US and music service Shazam is top in Europe the most downloaded app in the UK is surprise, surprise, branded content.
The iPint was launched by Carling (a Red Consultancy client) a year and a half ago and since then has chalked up well over a million downloads. The app, which mimics a person drinking a pint of beer, has also been used by the brand to deliver information to consumers about Carling’s competitions and promotions.
The statistics were revealed by Comscore’s Alistair Hill during his presentation at the Mobile Games Forum in London earlier this week. More info here
