Over the last few weeks we have been thinking a lot about mummy blogging. As an agency we have always keep a watchful eye on the mummy blogging phenomenon and even pitched a campaign to key mummy bloggers as far back as 2007.
Recently though with parenting media very much in the headlines at the moment, we decided to undertake some research into what makes British mummy bloggers tick. We asked 20 of the key UK mummy bloggers to fill a questionnaire asking them why they blogged, how they thought mummy blogging would evolve and how they wanted to engage with brands.
The research threw up some very interesting insights. It is clear that there is a strong, engaged and dynamic community emerging and that its members are becoming increasingly influential, not just in blogging but also on Facebook, Twitter and other areas of social media.
Today we presented that research to representatives from many high profile brands. We also listened as two of the top five UK mummy bloggers, Jo Beaufoix and the writer of Potty Diaries shared with us their thoughts on where mummy blogging had come from and how it was changing.
What is clear is that there are now two fairly distinctive types of mummy bloggers and that they have a very different approach to both producing content and engaging with brands.
We will stop being a tease later this week when we place the results of the research on the blog. So pop back the for some very interesting insights into what is fast becoming a key social media channel.
