I have been keeping close tabs on Reputation Online since its launch around a month ago. I think that the online magazine from Centaur Publishing, the makers of New Media Age, reports on the way in which brands engage with social media in an intelligent and insightful way.
So the whole team at Shiny Red were delighted that the site chose to interview our MD Helen Nowicka so early in its existence.
The article reminded me of just how far Shiny Red has come. As Helen points out in the article we were formed over three years ago, well before many other PR companies’ digital divisions, and were advising brands on how to work with blogs and social networking sites in the days before Facebook and Twitter became household words.
The site’s editor Vikki Chowney quizzes Helen on a number of topics from how Helen personally got started in PR through to why she feels that this has been the year that consumer brands have really begun to engage with social media.
Helen also touches on how Shiny Red resurrected Habitat’s Twitter account earlier in the summer and what she sees as Shiny Red’s USP.
The interview is here.
