The number of brands using the world’s favourite micro blogging service is growing each week. It seems incredible but just six months back it was difficult to think of any brand that was using the service effectively, now there are many companies using Twitter for everything from customer engagement through to press liaison.
As of this week there’s yet another reason for brands to embrace the micro blogging service to communicate its core messages and that is because it Twitter is now good for SEO (search engine optimisation)
Google has just added real time searches adding updates from Twitter and Facebook groups (though not personal Facebook accounts) to its results. It hasn’t yet been rolled out in this part of the UK but is likely to go live in the next few days. There’s a more detailed explanation of the technical elements of the service here and on this video
It’ll be interesting to see how highly Twitter Updates feature on Google searches for brands, but given Google’s commitment to offering near live information I think they could be quite prominent. This makes it essential that brands have a presence on Twitter. If they don’t they might find that searchers are first presented with Twitter users who may have a very different view of the brand.
On a more positive note this also means that Twitter can also be used for SEO in this instance to deliver traffic to a blog or news post on a website. The idea being that the tweets feature links back to the parent site. This is a real opportunity for brands to improve their search engine rankings organically.
