Over the last few months we have found ourselves spending quite a lot of time at the Old Street offices of online video specialists Simply Media. We chose to start working with them because of their unrivalled knowledge of online video, and as time has gone by we have been blown away by their creativity and ability to deliver on even the tightest deadlines.
So much so that we are very proud to announce a new partnership between the two companies. From here on in Simply will be Shiny Red’s chosen supplier of shot-for-web videos, and will provide expertise and advice both to Shiny Red and its parent company The Red Consultancy.
Shiny Red MD Helen told PR Week this week “This is a partnership between two web innovators who understand that engaging video content is a high-impact, low-cost way to reach people online. Shiny Red has led the way in using web video in PR, and the audience for it is growing all the time.”
I personally believe that the way in which video can travel between websites, blogs and social networking sites makes it one of the most potent social media tools. I expect we will be spending even more time in Old Street in the coming months and years.
