I’ve been looking at a couple of ambitious and compelling new campaigns from the good folk at Poke.
The first, Orange People Project, is a new Facebook app that makes it easy for people to join together and do something. By going to where the audience exists – 20m FB users in the UK alone – this is a natural way to create new communities by matching unmet needs to willing helpers. It’s early days but has the potential to be something special.
The second is for children’s charity Barnardo’s and features teens talking about the reality of their lives. Often demonised by the media, the Teens’ Speech allows the adults of tomorrow to communicate directly with anyone willing to listen, and go beyond the stereotypes. Find out more on the Poke blog which has links through to where the content is being played out ahead of an alternative to the Queen’s Speech on MySpace during Christmas Day.
Both campaigns pack a punch because they genuinely have the power to change behaviour and perceptions among their audience. And actually “campaigns” is kind of the wrong word, because they will evolve and grow beyond a short-term timeframe… nice work guys.
