Creativity is at the heart of everything we do, whether we’re brainstorming web-only campaigns or looking at how we can extend existing offline PR activity online.
Shot-for-web video is a creative medium that we’re using a lot at the moment and we’ve worked with several brands to promote their own short films with bloggers and communities, as with Peter Crouch and National Lottery Promotions Unit which brought to life just how Lottery cash supports hundreds of local causes.
We also love to work with other people’s creative ideas, and user generated content. This was central to a campaign for McDonald’s new Piccadilly Circus sign where we asked people to share images of themselves posing with the interactive visuals via the photosharing site Flickr.
