Tracking online conversations is an essential part of reputation management. After all, if you don’t know what’s being said about your brand, you can’t respond.
While much social media marketing encourages advocacy, reputation management is about accuracy. We can identify and track your critics and, where appropriate, engage them in a debate.
We can also provide daily, weekly or monthly updates on your brand, competitors, and even potential emerging issues. Our Blog Buzz Monitor™ tool combines automated web audits with our own analysis to show trends over time, and suggest next steps.
