Shinyred
SEO

SEO: how online PR can drive traffic and help search engine optimisation

Good SEO (Search Engine Optimisation) practice is essential if a website is to attract readers. However contrary to popular myth SEO is much more than just checking your site is technically optimised for Google and other search engines.

SEO is an ongoing process and its rules have to be applied to all content that is produced.

Around 40% of a web site’s page ranking (which determines how much search engine traffic it attracts) is driven by inbound links from other online destinations like blogs and web communities. So link building is central to much of what we do.

Naturally we’d expect to foreground your SEO keywords in all our online communications, and to create SEO-enabled press releases to further bolster search recognition.

We are always happy to work with our clients’ SEO teams too.

Case studies

Bassetts Becta ebay McDonalds National Lottery Panasonic Pfizer Sky Very Cobra Beer

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Shiny Red
4 Flitcroft Street
London
WC2H 8DJ

020 7520 9535
info@shinyred.co.uk
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