Social media relations: conversations and relationship building with bloggers

Bloggers are key opinion formers and the gatekeepers to audiences of hundreds and even hundreds of thousands of readers (including journalists and TV news producers). So while traditional media relations targets journalists, we identify and then connect with influential bloggers.

To help build relationships with bloggers we often invite them to bespoke events like this one for Panasonic, hold web-based press conferences to fit in with their schedules, or simply attend the meet-up events where they hang out and network.