Online communities are a recent and powerful phenomenon. Whether united via social networking sites like Facebook and MySpace, microblogging services like Twitter, or around a shared interest, they bring together like-minded people who can be your advocates.
We’ve reached out to communities from students to skydivers and mums to musicians, always accurately mapping audience to campaign. We’ve also created communities like this one on Facebook for Bassetts, or around client blogs like this one for Microsoft.
An innovative way for brands to work with web communities is to use them as an online focus group whose views and opinions go on to shape product development. This has been a growing trend in the US and one we’ve pioneered with our clients.
We’re increasingly advising clients on how to use Twitter to connect with consumers, b2b audiences and journalists. We’re big fans of Twitter in the office so feel free to follow our Shiny Red team account or our individual profiles .
